Legal, Regulatory + Compliance

Brand Shaming

Navigating the New Activist Environment

September 25, 2019 12:00 pm - September 25, 2019 1:00 pm

Webinar

Description

Employee and customer activism is on the rise. Over the past year, at least a half dozen major companies – Wayfair, Walmart, and Equinox/Soul Cycle to name a few – have faced employee or customer protests.

Dissatisfied with an organization’s actions or inactions, these groups are empowering themselves to effect real change, often with potential financial, operational, and reputational risks to the company.

Much of the complaints can be traced to a disconnect between a company’s stated values and their actual actions – employees and customers know when what you say and what you do don’t line up, and also don’t line up with their personal values.

Companies need to think about how they will respond when employee and customer activism hits their organization. In this webinar, our panel of experts will discuss best practices for navigating this new activist environment.

Speakers

Bill Coletti

CEO, Kith

Bill is a reputation management, strategic communications, and branding expert based in Austin, Texas. With over 25 years of global experience managing high stakes issues management, crisis, marketing and media relations challenges for Fortune 500 companies.

Prior to creating Kith Consulting, Bill co-led the Global Risk Management and Crisis Communications Practice for Hill and Knowlton Strategies. He brings broad experience in local, national and international communications, politics and has successful managed reputational and public affairs issues on behalf of clients in the U.S. and globally.

Terence Oben

Founder and CEO, Oben Legal

Terence Oben is the founder and CEO of Oben Legal. He specializes in assisting multinational organizations develop and implement systems and structures for transformative corporate ethics and compliance programs. Mr. Oben authors expert practical guidance content on developing effective corporate governance, ethics and compliance programs; Provide temporary compliance counsel services for the organization, management and oversight of the global compliance program; Provide expert guidance to business unit stakeholders on navigating various ethics and compliance matters including anti-bribery & corruption, OFAC/EU sanctions, third party risks, antitrust, due diligence, and business conduct issues; and assists clients in conducting compliance testing.

Alison Taylor

Managing Director at BSR, Adjunct Professor at Fordham Law School

Alison leads BSR’s sustainability management practice and also works closely with our energy and extractives member companies. She focuses on approaches to sustainability through risk management, strategy, stakeholder engagement, transparency, ethics and governance, and organizational change.

Previously, Alison was a senior managing director at Control Risks, where she helped companies operate with integrity, particularly in high-risk environments. She has also worked at Transparency International, PricewaterhouseCoopers, and IHS Global Insight. She has experience in strategic intelligence, market entry assistance, risk consulting, due diligence, internal investigations, enterprise risk management, and ethics and compliance. She speaks and writes regularly on risk and organizational culture. She is a board member of the ethics organization Center for Business Ethics and Corporate Governance. She is also an Adjunct Professor at Fordham Law School.

Greg Radner

Chief Marketing Officer, RANE

Greg Radner is RANE’s Chief Marketing Officer. Greg is an experienced marketing and business executive with a focus on brand building, business growth, and customer-driven innovation. Before joining RANE, Greg was Vice President, Marketing for National Financial, a Fidelity Investments company and a leading provider of clearing and custody solutions. Greg was responsible for National Financial’s thought leadership, public relations, and advertising programs.

Prior to Fidelity, Greg was Global Head of PR Services at Thomson Reuters, where he managed their solutions for public relations professionals to streamline and simplify their workflow, increase the effectiveness of their media outreach, and help them analyze perceptions among their key stakeholders. While at Thomson Reuters, Greg conceived, designed and launched BoardLink, a web-based board and C-suite communications tool now used by many Fortune 500 companies. Greg has also held senior marketing and product management roles at CCBN (acquired by Thomson Reuters) and at FleetBoston Financial (acquired by Bank of America). He is a graduate of Harvard University and received his MBA from The Wharton School at the University of Pennsylvania.