Cyber + Information
Talkin’ ‘Bout My Reputation
Reputational Diligence in the Digital Economy
April 25, 2019 12:00 pm - April 25, 2019 1:00 pm
In today’s highly connected world, reputations can be attacked with just a few keystrokes and misinformation can quickly spread, doing real damage to even the most respected businesses.
Be it a lapse in ethics, a cybersecurity breach, or the actions of a third party supplier, when an unfavorable incident goes viral, revenue and brand value can take a hit. Studies have suggested that on average more than 25% of a company’s market value is directly attributable to its reputation.
In response to these pressures, companies are striving to improve their capabilities for managing reputation risk by investing in brand monitoring tools and crisis management and scenario planning, among others.
In this webinar, experts from the RANE Network explore the evolving landscape around reputation diligence and spotlight ways companies can mitigate the risks to their brand.
Managing Director, Rasky Partners
As managing director, Justine leads the firm’s public relations practice where she specializes in working with clients who find themselves at the nexus of media, government and business. She specializes in crisis and issues management.
In crisis and reputation management, clients come to Justine and her team when the stakes are high, including bet-the-company litigation, government investigations, high profile business disputes, data breach, mergers or reputational threats for businesses and nonprofits throughout New England, Washington DC and beyond. The team provides strategic counsel to leading institutions, global corporations, major health care players, corporate boards, companies, colleges and universities as well as nonprofits and trade associations. In issues management and advocacy, Justine works with clients seeking to move and shape public opinion around issues being debated and deliberated upon in the halls of Congress and statehouses, as well as initiative petitions that will ultimately be voted upon by the electorate.
Before joining the firm, Justine was the Massachusetts communications director for the Kerry-Edwards 2004 Presidential Campaign and previously served as a communications consultant specializing in public affairs, particularly in structuring and executing campaigns designed to secure public approvals on major real estate and infrastructure projects.
President, Five Blocks
Howard is a veteran digital communication strategist, risk manager, and crisis counselor who helps clients assess, monitor, and manage their digital reputation. He utilizes a combination of experience from politics and business to deliver value and insight to clients. As President, Howard leads Five Blocks global growth, strategic partnerships, and U.S. operations while providing strategic counsel and insight to clients. For over 15 years, Howard was a senior consultant and leader at Hill+Knowlton Strategies and Weber Shandwick where his clients included several global corporations, NGO’s, high-profile individuals, and governments.
He has a wealth of experience advising Fortune 500 CEOs, public board members, and other senior executives who he advised on issues management, thought leadership and corporate strategy. Howard has also helped several major corporations to prepare and manage their reputations amid cyber breaches and to develop digital engagement strategies that mitigate the impact and length of reputational threats. Howard began his career as a political strategist and communication advisor to candidates and causes including U.S. Senator John McCain’s presidential campaign, a national political party campaign committee, and several legislative candidates in the U.S. and around the globe.
CEO, Reputation Communications
Shannon Wilkinson is a nationally recognized expert in online reputation management. Her New York City-based firm Reputation Communications advises CEOs, business leaders, VIPs and their organizations on all aspects of reputation and crisis management. She is the author of Reputation Reboot: What Every Business Leader, Rising Star & VIP Needs to Know, available on Amazon and IBooks. As a commentator for The Wall Street Journal, her views about how leading corporations are managing their crises have focused on Equifax, Ohio State University, Purdue Pharma, Sanofi, UBER and Whisper, among many others.
She is the chief blogger for You(Online): The Magazine, which educates readers about all aspects of digital reputation management. Her thought-leadership has also attracted media interviews in Banking News, Business Insurance, Consumer Reports, Hearst Media Group, Houston Chronicle, National Cybersecurity Journal, NBC’s Today Show, Philadelphia Inquirer and other media outlets.
Chief Marketing Officer, RANE
Greg Radner is RANE’s Chief Marketing Officer. Greg is an experienced marketing and business executive with a focus on brand building, business growth, and customer-driven innovation. Before joining RANE, Greg was Vice President, Marketing for National Financial, a Fidelity Investments company and a leading provider of clearing and custody solutions. Greg was responsible for National Financial’s thought leadership, public relations, and advertising programs.
Prior to Fidelity, Greg was Global Head of PR Services at Thomson Reuters, where he managed their solutions for public relations professionals to streamline and simplify their workflow, increase the effectiveness of their media outreach, and help them analyze perceptions among their key stakeholders. While at Thomson Reuters, Greg conceived, designed and launched BoardLink, a web-based board and C-suite communications tool now used by many Fortune 500 companies. Greg has also held senior marketing and product management roles at CCBN (acquired by Thomson Reuters) and at FleetBoston Financial (acquired by Bank of America). He is a graduate of Harvard University and received his MBA from The Wharton School at the University of Pennsylvania.